Rainbow Toyota

Hwy. 4 N
Directions North Battleford, SK S9A 2X6

  • Sales: 1 (866) 419-6066



October 20, 2016

Category: Toyota Racing Vehicles

(TORONTO, ON - October 20, 2016) Pavement? Who needs pavement? The Toyota 4Runner TRD Pro screams, "Bring on the trail!" Offered for the first time in Canada, the 4Runner TRD Pro headlines the 4Runner line-up for the 2017 model year, which also includes a new TRD OFF-ROAD package.

"The 4Runner is an authentic, body-on-frame SUV that already has a solid and well-deserved global reputation as a truck that can tackle just about any terrain on the planet - and with the enhancements included on the TRD Pro edition, it's ready to conquer the rest," said Cyril Dimitris, Vice President, Toyota Canada Inc. "We're pleased to offer Canadians this true off-road warrior as part of our expanded TRD Pro series, which also includes the Tundra and Tacoma pick-up trucks. The 2017 4Runner TRD Pro combines rugged performance upgrades with styling to match its awesome capabilities."

The 2017 4Runner is already an impressive machine - and the engineers at Toyota Racing Development (TRD) have added a long list of ground-pounding features to the TRD Pro model.

The 2017 Toyota 4Runner TRD Pro features several unique TRD Pro performance upgrades, including TRD-tuned front springs, TRD Bilstein high-performance shocks with rear remote reservoirs, and 31.5" Nitto Terra Grappler all-terrain tires on 17" matte black aluminum wheels with TRD centre caps.

Unique TRD Pro style enhancements include a heritage Toyota grille, TRD shift knob, TRO Pro-badged floor mats, black TRD Pro badging on the C-pillar and tailgate, TRD-stamped aluminum front skid plate, black accents on the front and rear bumpers, and more.

These are in addition to impressive off-roading performance and style features also found on the 2017 Toyota 4Runner TRD OFF-ROAD edition, including 4-wheel crawl control, lever-type 4WD selector, four-setting multi-terrain select system (to tailor wheel slip to specific off-road conditions), Toyota's Kinetic Dynamic Suspension System, multi-terrain ABS, high-visibility Optitron instrumentation, black seats with red stitching, a hood scoop, TRD logo on the front headrests, and black end caps for the roof rails.

Like all 2017 Toyota 4Runner models, the 4Runner TRD Pro is built around a powerful and proven 4.0L V6 engine that generates up to 270 horsepower and up to 278 lb-ft of torque. This is mated to a five-speed automatic super electronically controlled transmission with lock-up torque converter and transmission cooler. 4Runner has a 2,268 kg (5,000 lb) towing rating, and is standard equipped with a hitch plus 4-pin and 7-pin trailer wiring harnesses.

On-demand four-wheel-drive (full-time on the 4Runner Limited edition), a suspension designed for drivability, robustness and ride comfort, and advanced control technologies such as hill start assist control and downhill assist control make 4Runner the go-anywhere mid-size SUV that's also surprisingly well-mannered on the road, while front and rear ventilated disc brakes provide plenty of stopping power.

The 2017 4Runner will be available in five configurations: the 2017 Toyota 4Runner SR5, the 2017 Toyota 4Runner TRD Pro and 2017 Toyota 4Runner OFF-ROAD, the 2017 Toyota 4Runner Limited 5-Passenger and 2017 Toyota 4Runner Limited 7-Passenger.

The 2017 Toyota 4Runner - including the first 4Runner TRD Pro available in Canada - goes on sale in the New Year at Toyota Dealers across Canada.


Toyota Leads the Industry with the Most IIHS 2017 'Top Safety Pick+' Awards

Dec 22, 2016
Filters: Corporate, Safety, Awards

TORONTO, ONTARIO, December 22, 2016 - For the third year in a row, Toyota has topped the U.S. Insurance Institute for Highway Safety's (IIHS) annual list of safety awards. Eleven Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
"At Toyota, our focus remains on the safety and peace of mind of our customers," said Dino Triantafyllos, Toyota's North American Chief Quality Officer. "We are proud that our commitment to developing safe and reliable vehicles resulted in such a strong showing in 2017 TOP SAFETY PICK+ awards".
According to IIHS, automakers were required to meet tougher criteria to be considered for the top 2017 awards, including headlight evaluations launched in 2016. Among this year's TOP SAFETY PICK+ recipients, the IIHS recognized the updated Toyota Corolla for improved small overlap crash protection and front crash prevention, as well as the Toyota Prius for its improved headlights.
To receive a 2017 Top Safety Pick award, vehicles were required to earn good ratings in five crashworthiness tests - small overlap front, moderate overlap front, side, roof strength and head restraints - as well as an advanced or superior rating for front crash prevention. 2017 Top Safety Pick+ award winners, must also have good ratings in the five crashworthiness tests, an advanced or superior rating for front crash prevention and an acceptable or good headlight rating.

2017 Toyota and Lexus TOP SAFETY PICK+ winners (also applicable to Canadian models):

    Toyota Prius (built after August 2016)
    Toyota Corolla
    Toyota Camry, with optional front crash prevention and halogen headlights
    Toyota Prius v, with optional front crash prevention and LED headlights
    Lexus RC, with optional front crash prevention and LED headlights
    Lexus ES 350, with specific headlights and LED headlights
    Toyota RAV4, with LED headlights
    Lexus NX, with optional front crash prevention and LED headlights

2017 Toyota TOP SAFETY PICK winners (also applicable to Canadian models):

    Toyota Yaris Sedan (Toyota Yaris iA in US)
    Toyota Avalon
    Lexus RX

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI's head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.

Toyota & Microsoft helping the blind navigate cities